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> product discovery
product discovery
Research
Identify the problem or opportunity
Conduct market research
Analyze competitors and their products
Gather user feedback and insights
Define target audience and user personas
Ideation
Brainstorm potential solutions
Conduct user interviews and surveys
Create user stories or use cases
Prioritize features and functionalities
Generate ideas for prototypes
Validation
Develop minimum viable product (MVP) or prototype
Conduct usability testing
Gather feedback from potential users
Iterate and refine the product
Validate product-market fit
Design
Create wireframes or mockups
Develop user interface (UI) design
Define information architecture
Ensure consistent branding and visual elements
Obtain feedback from designers and stakeholders
Development
Define technical requirements and specifications
Set up the development environment
Break down tasks and assign responsibilities
Develop the product incrementally
Conduct regular code reviews and QA testing
Launch
Prepare marketing and communication plan
Set up analytics and tracking tools
Create product documentation and support materials
Coordinate with sales and support teams
Deploy the product to production environment
Evaluation
Monitor user feedback and performance metrics
Collect data for further analysis
Identify areas for improvement
Conduct post-launch surveys or interviews
Make data-driven decisions for future iterations
Note: This checklist is a general guide and can be tailored to specific product discovery processes or methodologies.
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