marketing email checklist
Pre-Send Checklist
- Use a responsive design template
- Test the email on different mobile devices
- Use a spell check tool
- Proofread the email before sending
- Click on each link to ensure they redirect to the correct page
- Check for any broken links
- A/B test different subject lines
- Avoid using spam trigger words
- Ensure the sender name is recognizable
- Double-check the email address for accuracy
- Include the recipient's name in the email
- Use dynamic content based on recipient data
- Ensure text is aligned properly
- Check spacing and font consistency
- Send test emails to different email providers
- View the email on various devices
- Use alt text for images
- Ensure a readable font size and color contrast
- Verify all images load correctly
- Check for any missing text or graphics
- Ensure personalized content is showing properly
- Check for any errors in dynamic content
- Test personalization tokens with sample data
- Verify that tokens are pulling in the correct information
- Test merge tags to ensure they populate correctly
- Check for any merge tag errors
- Use brand colors and logos consistently
- Ensure design elements match brand guidelines
- Double-check attachment links
- Test download links to ensure they work
- Click on buttons to ensure they redirect correctly
- Test form submissions to confirm they are working
Use in Manifestly