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> atualização da base de clientes
atualização da base de clientes
Data Collection and Review
Identify the sources of customer data
Collect all relevant customer information from various sources such as CRM, databases, and customer feedback forms
Review the data for accuracy, completeness, and consistency
Data Cleansing
Identify and remove duplicate entries
Standardize and format the data to ensure consistency
Validate and verify the accuracy of customer contact information
Customer Segmentation
Analyze customer data to identify common characteristics and behaviors
Segment the customer base into different groups based on demographics, preferences, or purchase history
Tailor marketing strategies and communication based on customer segments
Data Integration
Merge customer data from different sources into a centralized database
Ensure data integrity and maintain a single view of each customer
Update and synchronize customer data across all relevant systems and platforms
Data Privacy and Security
Ensure compliance with data protection regulations (e.g., GDPR, CCPA)
Implement security measures to protect customer data from unauthorized access or breaches
Obtain necessary consent for data processing and marketing communications
Customer Communication
Update customer records with any relevant changes or updates
Notify customers of any changes in contact details or account information
Communicate with customers to confirm their consent for data processing and marketing communications
Data Analysis and Reporting
Analyze customer data to gain insights into customer behavior and preferences
Generate reports on customer segmentation, trends, and performance metrics
Use data analysis to drive informed decision-making and improve customer engagement.
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