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EMAIL COPYWRITING
Subject Line
Make it relevant to health topics or concerns.
Use numbers or questions to pique interest (e.g., "5 Tips for Better Sleep").
Keep it short and to the point.
Personalize when possible.
Opening Line
Start with a compelling fact or statistic related to health.
Address the reader’s potential health concerns or interests.
Show empathy and understanding of their situation.
Body Content
Provide clear and actionable health advice or tips.
Use headings and bullet points for easy navigation.
Include evidence or research to support claims.
Share personal stories or testimonials for relatability.
Call to Action (CTA)
Clearly state the next step (e.g., "Download our free health guide").
Use motivational language that encourages action.
Highlight any urgency or limited time offers.
Make the CTA prominent and easy to find.
Closing
Summarize key takeaways or benefits.
Encourage readers to prioritize their health.
Include a friendly and supportive sign-off.
Proofreading and Editing
Verify medical terminology and facts for accuracy.
Check for typos and grammatical errors.
Ensure the tone is supportive and informative.
Read the email for flow and clarity.
Testing and Optimization
Experiment with different subject lines related to health themes.
Monitor engagement metrics specific to health content.
Collect feedback on the usefulness of the information provided.
Adjust content based on audience preferences and responses.
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