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> empathy mapping worksheet
empathy mapping worksheet
1. Define the Purpose
Identify the target audience or persona
Determine the objective of the empathy map
2. Gather Data
Collect qualitative data from interviews, surveys, or observations
Compile quantitative data if applicable
3. Create the Empathy Map
Draw the empathy map template with the following sections
Says
Thinks
Does
Feels
4. Populate the Map
Fill in the *Says* section with direct quotes from the audience
Add insights to the *Thinks* section based on motivations and beliefs
Describe actions in the *Does* section, noting behaviors and interactions
Capture emotions in the *Feels* section, identifying pain points and joys
5. Analyze and Synthesize
Look for patterns and connections between sections
Discuss findings with the team for additional insights
6. Identify Key Takeaways
Highlight critical insights and implications for design or strategy
Determine opportunities for innovation or improvement
7. Review and Iterate
Share the empathy map with stakeholders for feedback
Revise the map based on input and new learnings
8. Utilize the Insights
Apply insights to product development, marketing strategies, or user experience design
Implement changes based on the empathy map findings and monitor results
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