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> empathy mapping wroksheet
empathy mapping wroksheet
Define the Purpose
Identify the target audience for the empathy map.
Determine the objectives of the empathy mapping exercise.
Gather relevant background information about the audience.
Gather Data
Conduct interviews or surveys with the target audience.
Collect existing research or data related to the audience.
Organize the data for easy reference during mapping.
Create the Empathy Map
Draw the empathy map grid (four quadrants: Says, Thinks, Does, Feels).
Label each quadrant clearly.
Populate the "Says" quadrant with direct quotes from the audience.
Fill in the "Thinks" quadrant with insights into their thoughts and beliefs.
Document behaviors and actions in the "Does" quadrant.
Capture emotional responses and feelings in the "Feels" quadrant.
Analyze Insights
Review the completed empathy map as a team.
Identify patterns and key themes from the data.
Discuss how these insights can inform design or strategy.
Actionable Steps
Brainstorm potential solutions or strategies based on the insights gathered.
Prioritize actions to take based on audience needs and pain points.
Assign responsibilities for implementing the identified actions.
Review and Iterate
Schedule follow-up sessions to review the effectiveness of the actions taken.
Gather feedback from the target audience to refine the empathy map.
Update the empathy map as new insights are gained.
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