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product metrics tree
Acquisition Metrics
Number of website visitors
Use Google Analytics to track the number of unique users visiting the website.
Access the 'Audience' section in Google Analytics and select 'Overview'.
Note the 'Users' metric displayed on the dashboard.
Conversion rate
Calculate the conversion rate by dividing the number of conversions by the number of website visitors.
Identify the total number of conversions within a specific time period.
Divide the number of conversions by the number of website visitors and multiply by 100 to get the conversion rate.
Cost per lead
Calculate the cost per lead by dividing the total cost of lead generation efforts by the number of leads generated.
Identify the total cost of lead generation campaigns.
Divide the total cost by the number of leads generated to get the cost per lead.
Click-through rate
Calculate the click-through rate by dividing the number of clicks on an ad by the number of impressions.
Identify the number of clicks an ad received within a specific time period.
Divide the number of clicks by the number of impressions and multiply by 100 to get the click-through rate.
Cost per acquisition
Calculate the cost per acquisition by dividing the total cost of acquiring customers by the number of customers acquired.
Identify the total cost of customer acquisition efforts.
Divide the total cost by the number of customers acquired to get the cost per acquisition.
Return on ad spend
Calculate the return on ad spend by dividing the revenue generated from ads by the cost of the ads.
Identify the total revenue generated from ads within a specific time period.
Divide the revenue by the cost of the ads to get the return on ad spend.
Activation Metrics
Number of sign-ups
Activation rate
Time to first key action
Onboarding completion rate
User engagement rate
Retention rate after activation
Retention Metrics
Monthly active users
Churn rate
Average revenue per user
User satisfaction score
Customer lifetime value
Repeat purchase rate
Referral Metrics
Number of referrals
Referral conversion rate
Virality coefficient
Net promoter score
Referral revenue
Referral program effectiveness
Revenue Metrics
Total revenue
Average order value
Gross margin
Customer acquisition cost
Return on investment
Revenue growth rate
Support Metrics
Average response time
Customer satisfaction score
First contact resolution rate
Ticket backlog
Support team productivity
Customer retention rate after support interaction
Product Quality Metrics
Bug count
Time to fix bugs
Crash rate
Usability score
Feature adoption rate
User feedback sentiment analysis
Please note that this is just an example and the specific metrics may vary depending on the product and industry.
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