product metrics tree

Acquisition Metrics

  • Use Google Analytics to track the number of unique users visiting the website.
  • Access the 'Audience' section in Google Analytics and select 'Overview'.
  • Note the 'Users' metric displayed on the dashboard.
  • Calculate the conversion rate by dividing the number of conversions by the number of website visitors.
  • Identify the total number of conversions within a specific time period.
  • Divide the number of conversions by the number of website visitors and multiply by 100 to get the conversion rate.
  • Calculate the cost per lead by dividing the total cost of lead generation efforts by the number of leads generated.
  • Identify the total cost of lead generation campaigns.
  • Divide the total cost by the number of leads generated to get the cost per lead.
  • Calculate the click-through rate by dividing the number of clicks on an ad by the number of impressions.
  • Identify the number of clicks an ad received within a specific time period.
  • Divide the number of clicks by the number of impressions and multiply by 100 to get the click-through rate.
  • Calculate the cost per acquisition by dividing the total cost of acquiring customers by the number of customers acquired.
  • Identify the total cost of customer acquisition efforts.
  • Divide the total cost by the number of customers acquired to get the cost per acquisition.
  • Calculate the return on ad spend by dividing the revenue generated from ads by the cost of the ads.
  • Identify the total revenue generated from ads within a specific time period.
  • Divide the revenue by the cost of the ads to get the return on ad spend.

Activation Metrics

Retention Metrics

Referral Metrics

Revenue Metrics

Support Metrics

Product Quality Metrics