Google My Business Rating - Reviews Checklists

Overall Rating

Check the overall rating of the business on Google My Business

- Log in to Google My Business account
- Navigate to the 'Reviews' section
- Find the overall rating displayed prominently

Analyze the distribution of ratings (e.g. how many 5-star, 4-star, etc. ratings)

- Look at the breakdown of ratings (e.g. 5-star, 4-star, etc.)
- Note the number of each type of rating given by customers

Compare the overall rating to industry benchmarks or standards

- Research industry benchmarks or standards for ratings
- Compare the business's rating to these benchmarks

Look for patterns or trends in the ratings over time

- Review past ratings and feedback
- Identify any consistent patterns or trends in the ratings

Consider any outliers or unusual ratings that may skew the overall rating

- Note any extremely high or low ratings
- Evaluate the impact of these outliers on the overall rating

Determine if the overall rating accurately reflects the business's performance and customer satisfaction

- Consider overall customer feedback and experiences
- Assess if the rating aligns with the business's reputation and service quality

Review Quantity

Check the total number of reviews for the business

Verify that there are a sufficient number of reviews to accurately reflect the business

Check the distribution of reviews over time to ensure consistency and ongoing engagement

Compare the number of reviews to industry standards or benchmarks to determine if the business is performing well

Look for any patterns in the types of reviews (positive, negative, neutral) to identify areas for improvement

Analyze the average rating score to gauge overall satisfaction levels among customers

Review Quality

Look for any patterns in the reviews (positive or negative)

Analyze the sentiment of the reviews (positive, negative, neutral)

Identify any common themes or topics mentioned in the reviews

Determine the credibility of the reviewers by checking their profile information

Assess the level of detail and specificity in the reviews

Consider the language and tone used in the reviews

Evaluate the overall impact of the reviews on the business's reputation

Response Rate

Check if the business responds to reviews on Google My Business

Verify that responses are timely and professional

Evaluate the tone of responses to ensure they are respectful and courteous

Monitor the frequency of responses to gauge the business's level of engagement

Look for personalized responses that address specific concerns or feedback from reviewers

Compare the response rate to industry benchmarks to see how the business stacks up against competitors

Analyze the impact of responses on overall customer satisfaction and sentiment

Review Recency

Check the dates of the most recent reviews

Ensure that there are recent reviews to show ongoing engagement

Look for any trends in the timing of reviews (e.g. do most reviews come in around a specific time of year?)

Analyze the frequency of new reviews being posted

Consider reaching out to customers for feedback to generate new reviews

Implement strategies to encourage customers to leave reviews on a regular basis

Review Authenticity

Look for any suspicious patterns in reviews (e.g. fake reviews)

Verify that reviews are from genuine customers

Check for similar language or phrasing in multiple reviews, which could indicate fake reviews

Look for reviews with overly positive or negative language, as these may be fake

Verify that reviewers have actually interacted with your business by cross-referencing with your customer database

Consider using a review monitoring tool to help identify and flag suspicious reviews

Competitor Comparison

Compare the business's rating and reviews to competitors

Identify areas where the business can improve based on competitor feedback

Analyze the types of reviews competitors are receiving (positive, negative, neutral)

Compare the average star rating of the business to competitors

Look for common themes or trends in competitor reviews that could be applied to the business

Identify any unique selling points or strengths that competitors may have based on their reviews

Consider reaching out to customers who have left reviews for competitors to gain insight on what they value in a business

Action Plan

Create a plan to improve the business's rating and reviews on Google My Business

Implement strategies to encourage more positive reviews and address any negative feedback.

Encourage satisfied customers to leave reviews by providing incentives such as discounts or freebies

Respond promptly and professionally to all reviews, both positive and negative

Monitor and track review trends to identify areas for improvement in products or services

Implement a follow-up system to ensure all customer feedback is addressed and resolved in a timely manner

Utilize user-generated content from reviews to enhance marketing efforts and showcase customer satisfaction