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> Google Ads Audit Check List
Google Ads Audit Check List
Account Structure
Check campaign settings (budget, targeting, ad schedule)
Review ad group organization
Verify keyword relevance and match types
Evaluate ad copy performance
Assess landing page quality and relevance
Review campaign naming conventions for consistency and clarity
Check for any duplicate or overlapping keywords across ad groups
Evaluate the use of ad extensions and their performance
Assess the use of negative keywords to prevent irrelevant traffic
Review the overall account hierarchy and organization for efficiency
Keywords and Bidding
Analyze keyword performance (CTR, conversions, etc.)
Review bidding strategy (manual vs. automated)
Check for negative keywords
Test keyword match types
Evaluate keyword relevancy and quality score
Ad Performance
Review ad relevance and performance
Test different ad variations
Check ad extensions
Evaluate ad position and impressions
Monitor ad scheduling and rotation
Tracking and Measurement
Verify conversion tracking setup
Review attribution model
Analyze conversion data
Monitor click-through rates
Assess ROI and profitability
Budget and ROI
Review budget allocation
Analyze cost per conversion
Evaluate ROAS (return on ad spend)
Adjust bids based on performance
Test different budget strategies
Competitor Analysis
Review competitor ads
Analyze competitor keywords
Evaluate competitor landing pages
Assess competitor bidding strategies
Identify opportunities for improvement or differentiation
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