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GOOGLE ADS CHECKLIST

Ensure Google Ads account is created and accessible.

Verify billing information is accurate and up-to-date.

Set up user permissions for team members.

Define campaign goals (e.g., sales, leads, website traffic).

Choose the correct campaign type (Search, Display, Shopping, etc.).

Organize campaigns by product, service, or target audience.

Identify target audience demographics (age, gender, location).

Utilize audience targeting options (remarketing, in-market audiences).

Set up location targeting to reach the desired geographical areas.

Conduct keyword research using tools like Google Keyword Planner.

Select relevant keywords based on search volume and competition.

Organize keywords into ad groups for better relevance.

Write compelling ad copy that highlights unique selling points.

Use clear calls-to-action to encourage clicks.

Ensure ad extensions (sitelinks, callouts, etc.) are utilized effectively.

Create optimized landing pages relevant to the ad content.

Ensure fast loading times and mobile responsiveness.

Include clear calls-to-action on landing pages.

Set up conversion tracking to measure campaign success.

Link Google Analytics to the Google Ads account.

Monitor key performance indicators (KPIs) regularly.

Determine daily/monthly budgets for each campaign.

Choose appropriate bidding strategies (manual, automated, CPA, etc.).

Adjust budgets based on performance and goals.

Regularly review campaign performance metrics.

Adjust keywords, ads, and targeting based on data insights.

A/B test ad copy and landing pages for continuous improvement.

Create regular reports to analyze campaign performance.

Share insights with stakeholders and make data-driven decisions.

Adjust strategy based on reporting outcomes.

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