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google merchant center checklist

Create a Google Merchant Center account.

Verify your website URL.

Claim your website URL.

Set up your business information (name, address, and phone number).

Configure user permissions for team members.

Choose the appropriate product feed type.

Create a product feed file (CSV, TSV, XML, or Google Sheets).

Include required attributes (ID, title, description, link, image link, price, availability).

Add additional attributes as necessary (brand, GTIN, MPN, etc.).

Validate the feed using Google’s feed rules.

Upload the product feed to Google Merchant Center.

Schedule regular updates for your feed.

Monitor feed processing status for errors or warnings.

Fix any identified issues in the feed.

Review product listings for accuracy.

Ensure compliance with Google’s policies.

Optimize product titles and descriptions for search.

Check image quality and relevance.

Set up shipping settings (rates, delivery times).

Configure tax settings if applicable.

Create and manage promotions to enhance visibility.

Review and comply with local regulations for shipping and taxes.

Regularly monitor account performance and metrics.

Check for policy violations and resolve them promptly.

Update product information and inventory regularly.

Test and optimize ad campaigns linked to Google Merchant Center.

Review the Diagnostics section for errors and warnings.

Check feed processing issues and make necessary adjustments.

Utilize Google Merchant Center support resources for assistance.

Stay updated with Google’s policy changes and requirements.

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