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GTM Strategy Checklist for HC

1. Market Research

  • Segment based on demographics: age, gender, income.
  • Consider psychographics: interests, values, lifestyle.
  • Utilize surveys or focus groups for insights.
  • Create personas to represent each segment.
  • Prioritize segments based on potential value.
  • Identify top competitors in the market.
  • Evaluate their product features, pricing, and positioning.
  • Analyze their marketing strategies and channels.
  • Review customer feedback and online presence.
  • Identify gaps and opportunities in their offerings.
  • Research current industry trends and forecasts.
  • Identify emerging technologies impacting the market.
  • Analyze changing consumer behaviors and preferences.
  • Monitor regulatory changes affecting the industry.
  • Evaluate economic factors influencing market dynamics.
  • List internal strengths and weaknesses.
  • Identify external opportunities and threats.
  • Involve team members for diverse perspectives.
  • Use findings to inform strategic decisions.
  • Prioritize actions based on impact and feasibility.
  • Conduct interviews with patients and providers.
  • Distribute surveys to collect quantitative data.
  • Facilitate focus groups for qualitative insights.
  • Engage with online communities and forums.
  • Summarize findings to guide strategy development.

2. Value Proposition Development

3. Channel Strategy

4. Content Strategy

5. Implementation Plan

6. Measurement and Analytics

7. Continuous Improvement

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