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I need a programmatic campaign data report QA checklist

Verify campaign name and ID are correct.

Check the campaign start and end dates.

Confirm the campaign objectives align with the report.

Validate data sources used in the report.

Cross-check key metrics (impressions, clicks, conversions) against source data.

Ensure all calculated metrics (CTR, CPC, CPA) are accurate.

Review targeting parameters (geography, demographics, interests).

Confirm that audience segments are correctly defined.

Check for any discrepancies in audience reach vs. expectations.

Ensure all creative assets are correctly linked to the campaign.

Verify that the correct versions of ads are being reported.

Check for any technical issues related to ad rendering or display.

Confirm the budget allocation is correctly reflected in the report.

Validate actual spend against budgeted amounts.

Check for any discrepancies in billing or invoicing.

Analyze performance trends over the campaign duration.

Identify any anomalies or unexpected performance shifts.

Ensure insights align with business objectives and goals.

Review the structure and layout of the report for clarity.

Ensure all visualizations (charts, graphs) are accurate and labeled.

Check for consistency in formatting (fonts, colors, styles).

Conduct a final review of the report for overall coherence.

Seek feedback from relevant stakeholders.

Obtain necessary approvals before distribution.

Feel free to modify or expand on any sections as needed!

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