I need you to create a comprehensive checklist to run effective google ads

Define your advertising goals (e.g., brand awareness, lead generation, sales)

Identify your target audience (demographics, interests, behaviors)

Conduct keyword research to find relevant search terms

Analyze competitors' ads and strategies for insights

Create or log into your Google Ads account

Set up billing information and payment methods

Choose the appropriate campaign type (Search, Display, Video, etc.)

Link your Google Ads account with Google Analytics for tracking

Organize campaigns based on objectives and target audiences

Create ad groups to categorize keywords and ads

Write relevant and compelling ad copy for each ad group

Select appropriate landing pages that align with ad content

Set geographic targeting to focus on specific locations

Choose language settings to match your audience

Utilize audience targeting (e.g., remarketing, custom audiences)

Implement device targeting to optimize for mobile or desktop users

Determine your overall campaign budget

Set daily or monthly budget limits for each campaign

Choose a bidding strategy (e.g., manual CPC, automated bidding)

Adjust bids based on performance and goals

Add relevant ad extensions (e.g., site links, callouts, structured snippets)

Utilize location extensions to enhance local visibility

Implement call extensions for direct communication options

Consider promotion extensions for special offers or discounts

Regularly review campaign performance metrics (CTR, CPC, conversions)

Adjust keywords and ad copy based on performance analysis

Optimize bids and budgets according to results

Conduct A/B testing for ads and landing pages

Set up custom reports to track key performance indicators (KPIs)

Analyze data from Google Analytics for user behavior insights

Review conversion tracking to measure campaign effectiveness

Make data-driven decisions for future campaigns based on results

Stay updated with Google Ads policy changes and best practices

Regularly refresh ad copy and visuals to prevent ad fatigue

Monitor competitors and industry trends for strategic adjustments

Schedule routine check-ins for campaign health assessments