lead generation full process, workflow, and strategy for B2B SaaS

1. Define Target Audience

2. Develop Value Proposition

3. Build a Lead Generation Strategy

4. Create Marketing Collateral

5. Implement Lead Capture Mechanisms

6. Drive Traffic to Lead Generation Assets

7. Nurture Leads

8. Qualify Leads

9. Handoff to Sales Team

10. Measure and Analyze Performance

11. Iterate and Improve

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