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Home > Marketing > LISTA DE VERIFICACION STORE COMUNICATION

LISTA DE VERIFICACION STORE COMUNICATION

1. Estrategia de Comunicación

  • Especificar la meta de la comunicación.
  • Alinear el objetivo con la estrategia general de marketing.
  • Considerar el impacto en las ventas y la experiencia del cliente.
  • Definir indicadores de éxito para medir resultados.
  • Analizar demografía y comportamiento de los clientes.
  • Segmentar el público en grupos relevantes.
  • Investigar las preferencias y necesidades del público.
  • Utilizar datos de ventas y encuestas para obtener información.
  • Desarrollar un mensaje claro y conciso.
  • Asegurarse de que el mensaje resuene con el público objetivo.
  • Incluir un llamado a la acción efectivo.
  • Revisar y ajustar el mensaje según el feedback recibido.
  • Evaluar los canales disponibles en la tienda.
  • Determinar la efectividad de cada canal para el mensaje.
  • Considerar el costo y la facilidad de implementación.
  • Crear un plan de distribución para cada canal seleccionado.

2. Materiales de Comunicación

3. Ubicación y Distribución

4. Formación del Personal

5. Monitoreo y Evaluación

6. Mantenimiento y Actualización

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