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Home > Software Development > Making marketing website

Making marketing website

Project Planning

Define the purpose and goals of the website

Identify target audience and user personas

Conduct competitor analysis

Determine budget and resources

Establish a timeline with milestones

Content Strategy

Outline key messages and value propositions

Create a sitemap and define site structure

Develop content for each page (text, visuals, videos)

Plan for SEO (keywords, meta tags, alt texts)

Review and edit content for clarity and consistency

Design & Development

Choose a design style that aligns with branding

Create wireframes and mockups

Select a content management system (CMS)

Develop the website (front-end and back-end)

Ensure mobile responsiveness and cross-browser compatibility

Testing & Quality Assurance

Conduct functionality testing (links, forms, etc.)

Perform usability testing with real users

Check for speed and performance optimization

Review SEO elements for effectiveness

Validate responsive design across devices

Launch Preparation

Set up web hosting and domain registration

Implement analytics tools (e.g., Google Analytics)

Create a launch plan and promotional strategy

Perform final checks and approvals

Prepare for potential issues during launch

Post-Launch Activities

Monitor website performance and user feedback

Make necessary adjustments based on analytics

Update content regularly to keep it fresh

Plan ongoing marketing efforts (SEO, social media, etc.)

Conduct periodic audits to ensure compliance and performance

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