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> motion identity
motion identity
I. Preparation
Define the purpose of motion identity.
Gather necessary tools and resources.
Identify key stakeholders involved in the process.
Set a timeline for completion.
II. Research
Review existing motion identity examples.
Analyze target audience preferences.
Study competitors’ motion identity strategies.
Compile insights and trends in motion design.
III. Concept Development
Brainstorm ideas for motion identity elements.
Create mood boards and visual references.
Sketch initial concepts for motion identity.
Select the most promising concepts for further development.
IV. Design
Develop detailed designs for selected concepts.
Create storyboards to visualize motion sequences.
Choose color schemes and typography that align with the brand.
Design keyframes and animations for the motion identity.
V. Testing and Feedback
Present designs to stakeholders for feedback.
Conduct user testing to gauge audience response.
Make necessary revisions based on feedback.
Finalize the motion identity design.
VI. Implementation
Develop a style guide for the motion identity.
Create templates and assets for future use.
Train team members on how to utilize the motion identity.
Launch the motion identity across relevant platforms.
VII. Evaluation
Monitor audience engagement and response.
Collect data on effectiveness of the motion identity.
Adjust and refine the motion identity as needed.
Document lessons learned for future projects.
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