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> motion identity
motion identity
1. Pre-Motion Preparation
Define motion objectives and goals.
Identify key stakeholders involved in the motion.
Gather necessary documentation and materials.
Assess available resources and constraints.
2. Motion Conceptualization
Brainstorm motion ideas and themes.
Create rough drafts or sketches of motion concepts.
Gather feedback from stakeholders on initial concepts.
Refine ideas based on feedback.
3. Motion Design
Develop a detailed motion storyboard.
Create visual assets (graphics, animations, etc.).
Choose appropriate color schemes and typography.
Ensure alignment with brand identity and guidelines.
4. Motion Production
Select software and tools for motion creation.
Set up project files and assets.
Create motion sequences according to the storyboard.
Review and revise motion pieces during production.
5. Motion Review
Conduct internal reviews with stakeholders.
Gather feedback and make necessary adjustments.
Ensure all components align with original objectives.
Prepare for external review or presentation.
6. Motion Finalization
Finalize all assets and sequences for delivery.
Export motion in required formats and resolutions.
Conduct a final quality check for errors or inconsistencies.
Document the motion identity for future reference.
7. Motion Launch
Develop a launch plan and timeline.
Coordinate with marketing and distribution channels.
Monitor audience reception and engagement.
Collect feedback for future improvements.
8. Motion Evaluation
Analyze performance metrics and audience feedback.
Assess the effectiveness of the motion identity.
Identify lessons learned and areas for enhancement.
Document findings for future motion projects.
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