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> motion identity
motion identity
Preparation
Define the purpose of the motion identity.
Gather necessary tools and resources.
Identify key stakeholders involved.
Schedule a timeline for development and review.
Design Elements
Choose a color palette that reflects the brand identity.
Select typography that is consistent with the overall branding.
Create visual motifs or icons to represent movement.
Develop animations or transitions that enhance the identity.
Implementation
Create motion graphics based on the design elements.
Integrate the motion identity into existing branding materials.
Ensure compatibility across different platforms (web, mobile, print).
Test the motion identity in various contexts and formats.
Review and Feedback
Collect feedback from stakeholders and target audiences.
Analyze the effectiveness of the motion identity in conveying the intended message.
Make necessary adjustments based on feedback.
Finalize the motion identity for approval.
Launch and Distribution
Prepare a launch plan for the motion identity.
Distribute the new motion identity across all relevant channels.
Monitor the reception and effectiveness post-launch.
Gather ongoing feedback for future iterations.
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