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On-Page SEO checklist

General SEO Practices

Ensure the website has a clear and concise URL structure.

Use HTTPS to secure the website.

Optimize website loading speed (aim for under 3 seconds).

Implement mobile responsiveness and ensure proper display on various devices.

Content Optimization

Conduct keyword research to identify target keywords.

Use target keywords naturally within the content.

Write unique and engaging meta titles for each page (50-60 characters).

Write compelling meta descriptions for each page (150-160 characters).

Use header tags (H1, H2, H3) appropriately to structure content.

Include relevant images and optimize them with alt text containing target keywords.

Internal Linking

Use internal links to connect related content on the site.

Ensure all internal links are working correctly and lead to relevant pages.

Use descriptive anchor text for internal links.

User Experience (UX)

Ensure the website is easy to navigate with a clear menu structure.

Include a search function for easier content discovery.

Optimize for readability by using bullet points, short paragraphs, and proper font sizes.

Ensure that all forms are functional and easy to use.

Technical SEO

Create and submit an XML sitemap to search engines.

Optimize robots.txt file to manage crawler access.

Implement schema markup to enhance rich snippets in search results.

Check for and fix any broken links (404 errors) on the site.

Analytics and Tracking

Set up Google Analytics to track website performance.

Use Google Search Console to monitor indexing status and site health.

Analyze user behavior and engagement metrics regularly to improve content and UX.

Regular Updates

Regularly update existing content to ensure accuracy and relevance.

Add new blog posts or articles to keep the website fresh and engaging.

Monitor industry trends to adapt the content strategy accordingly.

This checklist will help ensure that your Information Technology organization’s website is well-optimized for search engines and provides a great user experience.

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