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online launch checklist

Pre-Launch Preparation

Conduct market research to identify target audience and competition

Define unique selling propositions (USPs) and brand messaging

Choose the right e-commerce platform

Ensure legal compliance (business licenses, terms and conditions, privacy policy)

Set up payment gateways and merchant accounts

Website Development

Design a user-friendly website layout and navigation

Optimize website for mobile responsiveness

Implement SEO best practices (keywords, meta tags, alt text)

Create high-quality product images and descriptions

Test website speed and performance

Product Management

Add product listings with pricing, stock levels, and categories

Set up inventory management systems

Create a clear return and refund policy

Develop product tags and attributes for better searchability

Marketing Strategy

Create a pre-launch marketing plan (social media, email campaigns, content marketing)

Build an email list and engage potential customers

Set up social media profiles and schedule posts

Develop promotional campaigns (discounts, giveaways)

Launch Day Checklist

Perform a final website review (links, images, functionality)

Confirm all payment processing systems are operational

Ensure customer support channels are ready (chat, email, phone)

Announce launch on all marketing channels

Monitor website traffic and performance metrics

Post-Launch Activities

Gather customer feedback for improvements

Analyze sales data and website analytics

Adjust marketing strategies based on performance

Plan for ongoing updates and product additions

Maintain customer engagement through follow-up communications

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