optimise google business page

Ensure the business name is accurate and matches your branding.

Select the correct business category that best represents your services.

Add a detailed business description with relevant keywords.

Include a local phone number and a customer service number if applicable.

Provide a physical address and ensure it's consistent across all platforms.

Upload high-quality images of your business, products, and services.

Add a logo and cover photo that reflects your brand identity.

Regularly update photos to showcase new products, events, or changes.

List all the services and products offered with detailed descriptions.

Include pricing information when possible.

Utilize the "products" feature to highlight specific items.

Encourage satisfied customers to leave positive reviews.

Respond promptly to all reviews, both positive and negative.

Monitor reviews regularly to manage your online reputation.

Utilize Google Posts to share news, promotions, and events.

Keep posts updated and relevant to engage your audience.

Use images and call-to-action buttons in your posts for better engagement.

Monitor the Q&A section regularly and answer questions promptly.

Preemptively add frequently asked questions to enhance customer support.

Regularly check Google Insights to understand customer interactions.

Analyze metrics such as views, clicks, and customer actions.

Adjust your strategy based on performance data.

Enable messaging to allow customers to contact you directly.

Set up appointment booking if applicable.

Add attributes (e.g., "Women-led," "Wheelchair accessible") to highlight your business values.

Optimize your website with local keywords relevant to your business.

Ensure your NAP (Name, Address, Phone number) is consistent across all listings.

Build local citations to improve visibility in local searches.

Update your Google Business Profile as necessary (hours, services, etc.).

Keep an eye on competitor profiles and adjust your strategy accordingly.

Schedule regular audits of your Google Business Page for optimization opportunities.