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> PACKAGING
PACKAGING
INITIAL RESEARCH
Analyze competitor packaging and market positioning
Conduct consumer surveys to gather preferences
Research sustainable packaging materials and options
DESIGN STRATEGY
Define unique selling propositions to emphasize in design
Develop a mood board to visualize themes and concepts
Establish key messaging to include on packaging
CREATIVE DEVELOPMENT
Brainstorm and refine design concepts with the team
Create multiple variations of packaging designs
Gather initial feedback from a focus group
DESIGN REFINEMENT
Finalize design elements such as colors, fonts, and imagery
Ensure alignment with regulatory requirements and labeling
Prepare a style guide for consistency across all packaging formats
TECHNICAL PREPARATION
Create dielines and templates for production
Specify materials and finishes to be used in printing
Ensure all files are organized and labeled correctly
PRODUCTION COORDINATION
Schedule production runs with the chosen printing company
Monitor progress and address any production issues
Prepare for logistics and distribution of finished products
QUALITY ASSURANCE
Inspect samples from the production run for quality control
Conduct a thorough review of packaging durability and usability
Gather feedback from warehouse and distribution teams
POST-PRODUCTION ANALYSIS
Evaluate the packaging's performance in the market
Collect consumer feedback and sales data for insights
Analyze the effectiveness of the design against initial objectives
Document successes and areas for improvement for future projects
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