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Home > Post-production, distribution, and promotion of a weekly radio program and podcast

Post-production, distribution, and promotion of a weekly radio program and podcast

Edit audio for clarity and flow

Remove any mistakes or unnecessary content

Add intro and outro segments

Incorporate sound effects or music as needed

Normalize audio levels

Create a final master file in desired format

Write show notes summarizing key points

Prepare episode metadata (title, description, tags)

Archive original recordings and raw files

Here are some additional steps you can include in the Post-Production Checklist section

Create snippets or highlight clips for promotion

Conduct a quality check of the final master file

Add chapter markers for easy navigation (if applicable)

Prepare a transcript of the episode for accessibility

Implement any necessary audio enhancements (e.g., EQ, compression)

Create and implement a visual representation (e.g., cover art or video for social media)

Collaborate with host(s) for final approval before release

Schedule the final master file for distribution

Back up the final master file to cloud storage or external drives

Upload the final audio file to the hosting platform

Schedule the release date and time

Submit the podcast to directories (Apple Podcasts, Spotify, etc.)

Ensure RSS feed is correctly configured

Create a webpage or landing page for the episode

Share episode links with collaborators and guests

Design promotional graphics for social media

Draft and schedule social media posts for launch day

Create an email newsletter announcement

Engage with listeners through social media interactions

Ask guests to share the episode with their audience

Consider running ads or promotions for the episode

Monitor downloads and engagement metrics

Gather listener feedback for future improvements

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