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Home > Pre-Launch Checklist for Google Ads Campaigns 1. Define Clear Objectives Establish goals like sal

Pre-Launch Checklist for Google Ads Campaigns 1. Define Clear Objectives Establish goals like sal

Establish specific goals (e.g., sales, leads, brand awareness)

Determine key performance indicators (KPIs)

Set a realistic timeline for achieving objectives

Define demographics (age, gender, location)

Research interests and behaviors

Segment audience based on buyer personas

Use keyword planning tools to find relevant keywords

Analyze competitor keywords

Select primary and secondary keywords for targeting

Write attention-grabbing headlines

Develop clear and concise descriptions

Include a strong call-to-action (CTA)

Ensure alignment between ads and landing pages

Optimize for mobile and desktop viewing

Include relevant content and a clear CTA on the landing page

Choose the appropriate campaign type (Search, Display, etc.)

Organize ad groups based on themes or products

Set budget and bidding strategies

Implement conversion tracking (Google Analytics, Tag Manager)

Set up UTM parameters for tracking campaign performance

Ensure all necessary scripts are correctly installed

Choose relevant ad extensions (sitelinks, callouts, structured snippets)

Ensure all extensions are properly set up and functioning

Optimize for maximum visibility and engagement

Run A/B tests on ad copy and landing pages

Monitor performance metrics regularly

Adjust bids, keywords, and ads based on performance data

Confirm all settings are correct (budget, targeting, etc.)

Ensure compliance with Google Ads policies

Set launch date and time for the campaign

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