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> Search engine optimisation onboarding
Search engine optimisation onboarding
Website Audit
Conduct a comprehensive site audit.
Analyze current site performance (load speed, mobile-friendliness).
Identify broken links and 404 errors.
Evaluate existing content for SEO quality.
Keyword Research
Identify primary and secondary keywords relevant to the business.
Analyze competitor keyword strategies.
Utilize keyword research tools (e.g., Google Keyword Planner, SEMrush).
Create a keyword map for the website.
On-Page SEO
Optimize title tags and meta descriptions for target keywords.
Ensure proper use of header tags (H1, H2, H3).
Implement internal linking strategies.
Optimize images (alt tags, file names).
Technical SEO
Ensure the website is crawlable by search engines.
Check and optimize the XML sitemap.
Set up and verify Google Search Console and Bing Webmaster Tools.
Implement structured data (schema markup) where applicable.
Content Strategy
Develop a content calendar based on keyword research.
Identify gaps in existing content and opportunities for new content.
Plan for regular content updates and blog posts.
Optimize existing content for better performance.
Local SEO (if applicable)
Create and optimize Google My Business listing.
Ensure NAP (Name, Address, Phone number) consistency across listings.
Gather and respond to customer reviews.
Build local citations and backlinks.
Link Building
Identify potential backlink opportunities (guest posts, partnerships).
Develop a strategy for outreach to acquire high-quality backlinks.
Monitor and analyze backlink profile regularly.
Disavow toxic or spammy backlinks if necessary.
Monitoring & Reporting
Set up analytics tools (Google Analytics, Ahrefs).
Create a monthly reporting template for tracking progress.
Define key performance indicators (KPIs) for SEO success.
Regularly review and adjust strategies based on performance data.
Training & Team Collaboration
Provide SEO training for relevant team members.
Establish communication channels between marketing, content, and development teams.
Share best practices and updates on SEO trends.
Encourage collaboration on content creation and optimization efforts.
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