search engine optimization
Keyword Research
- List main products or services offered.
- Consider customer language and terminology.
- Use brainstorming sessions with team members.
- Identify keywords with high relevance to offerings.
- Focus on keywords with a clear search intent.
- Identify specific phrases related to main keywords.
- Consider user questions and common queries.
- Utilize tools to find variations and suggestions.
- Target keywords with lower competition.
- Assess the search volume for these phrases.
- Identify key competitors in your industry.
- Use tools to extract their top-ranking keywords.
- Review their content strategy and targeting.
- Note gaps in their keyword coverage.
- Identify opportunities for your own keyword strategy.
- Select a keyword research tool that fits your needs.
- Enter seed keywords to generate suggestions.
- Analyze metrics like search volume and competition.
- Export data for further analysis.
- Experiment with different filters and settings.
- Categorize keywords based on user intent.
- Determine if users are looking for information or services.
- Align your content strategy with search intent.
- Adjust keyword targeting based on intent findings.
- Prioritize keywords that match your business goals.
- Use tools to assess keyword difficulty scores.
- Focus on a mix of high and low competition keywords.
- Analyze SERP features for keyword visibility.
- Consider your site's authority and current rankings.
- Prioritize keywords you can realistically target.
- Group keywords by similarity or topic.
- Create a spreadsheet to organize themes.
- Prioritize themes based on relevance and volume.
- Align content strategy with categorized themes.
- Review and update categories regularly.
- Include geographical locations in your keywords.
- Consider local slang or terminology.
- Analyze local search volume and competition.
- Use tools to identify local keyword opportunities.
- Optimize content for local searches and services.
- Use Google Trends to monitor keyword popularity.
- Identify seasonal trends and fluctuations.
- Compare multiple keywords for interest over time.
- Adjust strategy based on emerging trends.
- Explore related trending searches for more ideas.
- Track keyword performance throughout the year.
- Identify patterns in seasonal search volume.
- Adjust content and advertising strategies accordingly.
- Plan for peak seasons or events.
- Review historical data for better forecasting.
- Identify terms that do not align with your offerings.
- Use tools to find commonly searched irrelevant terms.
- Regularly update your negative keyword list.
- Implement negative keywords in advertising campaigns.
- Monitor traffic and engagement to refine the list.
- Set up tracking metrics for keyword performance.
- Use analytics tools to measure traffic and conversions.
- Review performance regularly and adjust strategies.
- Identify underperforming keywords for potential removal.
- Document changes and results for future reference.
- Schedule regular reviews of your keyword list.
- Incorporate feedback from performance metrics.
- Stay informed about industry trends and changes.
- Add new keywords based on emerging topics.
- Remove outdated or irrelevant keywords promptly.
On-Page SEO
- Include primary keyword at the beginning of the title tag.
- Keep title length between 50-60 characters.
- Ensure titles are unique for each page.
- Make it descriptive to attract clicks.
- Summarize the page content in 150-160 characters.
- Include target keywords naturally.
- Use action-oriented language to encourage clicks.
- Ensure each page has a unique meta description.
- Use one H1 tag per page for the main title.
- Utilize H2 and H3 tags for subheadings.
- Incorporate keywords in header tags where relevant.
- Maintain a clear hierarchy for content structure.
- Include primary keyword within the first paragraph.
- Avoid keyword stuffing; use natural language.
- Set context for the content early on.
- Make sure the message is clear and engaging.
- Use descriptive file names for images with keywords.
- Include alt tags that describe the image content.
- Keep alt text concise and relevant.
- Ensure all images are properly optimized for web.
- Use short, descriptive URLs that include keywords.
- Separate words with hyphens, not underscores.
- Avoid using complex parameters in URLs.
- Keep URLs relevant to the page content.
- Link to other relevant pages within your site.
- Use descriptive anchor text for links.
- Ensure links enhance user navigation.
- Avoid excessive linking; keep it relevant.
- Ensure the website is mobile-friendly.
- Use responsive design techniques.
- Test site functionality on various devices.
- Prioritize fast loading times on mobile.
- Implement structured data to describe content.
- Use Google's Structured Data Markup Helper.
- Test markup with Google's Rich Results Test.
- Ensure correct formatting and validation.
- Specify the preferred version of a page.
- Use canonical tags on all duplicate content.
- Check for correct implementation with SEO tools.
- Avoid confusion for search engines.
- Use image compression tools to reduce file sizes.
- Minimize CSS and JavaScript files.
- Leverage browser caching for faster load times.
- Test page speed with tools like Google PageSpeed Insights.
- Incorporate primary keywords in the URL structure.
- Keep URLs concise and relevant to page content.
- Avoid using unnecessary parameters or numbers.
- Use hyphens to separate words.
- Link to reputable sites that add value.
- Use descriptive anchor text for external links.
- Ensure links open in a new tab if needed.
- Regularly check for broken outbound links.
- Organize content into logical sections.
- Use clear and descriptive navigation menus.
- Incorporate a table of contents for long articles.
- Ensure easy access to all important content.
- Review and revise older articles regularly.
- Add new information or insights as needed.
- Check for outdated links and replace them.
- Maintain a content update schedule.
- Add social sharing buttons to all blog posts.
- Use prominent placement for visibility.
- Test sharing functionality across platforms.
- Encourage users to share content.
- Include strong CTAs relevant to the content.
- Use action verbs to prompt user action.
- Position CTAs prominently on the page.
- Test different CTAs for effectiveness.
Content Creation
Technical SEO
- Evaluate current loading times using tools like Google PageSpeed Insights.
- Optimize images and compress files to reduce size.
- Minimize redirects and leverage browser caching.
- Use responsive design to adapt to various screen sizes.
- Test website performance on mobile devices using tools like Mobile-Friendly Test.
- Ensure touch elements are appropriately sized and spaced.
- Generate an XML sitemap using tools like Yoast SEO or Screaming Frog.
- Submit the sitemap via Google Search Console and Bing Webmaster Tools.
- Update the sitemap regularly to reflect new or removed pages.
- Create a Google Search Console account and verify your website.
- Regularly check for crawl errors, security issues, and performance reports.
- Set up email notifications for critical updates and alerts.
- Use tools like Screaming Frog to identify broken links.
- Implement 301 redirects for moved or deleted pages.
- Regularly audit links to ensure they remain functional.
- Identify relevant schema types for your content using Schema.org.
- Add structured data to your pages using JSON-LD format.
- Test implementation with Google's Rich Results Test tool.
- Use descriptive keywords in URLs, avoiding unnecessary parameters.
- Keep URLs concise and easy to read.
- Use hyphens to separate words instead of underscores.
- Obtain an SSL certificate from a trusted authority.
- Update internal links to use HTTPS protocol.
- Redirect HTTP traffic to HTTPS to ensure security.
- Set caching rules in your server configuration or via .htaccess.
- Specify expiration dates for different file types.
- Test caching effectiveness using tools like GTmetrix.
- Combine multiple CSS files into one to reduce requests.
- Minify and combine JavaScript files where possible.
- Use asynchronous loading for non-essential scripts.
- Enable Gzip compression in your server settings.
- Verify compression efficacy using tools like GTmetrix.
- Check that browsers properly handle compressed files.
- Use the 'loading' attribute with 'lazy' for images.
- Utilize libraries or plugins for lazy loading videos.
- Test the implementation to ensure functionality on all devices.
- Review existing internal links for relevance and context.
- Ensure key pages are easily accessible from the homepage.
- Use descriptive anchor text for better clarity.
- Use Google PageSpeed Insights to assess metrics.
- Identify areas for improvement based on loading, interactivity, and layout stability.
- Implement recommended fixes and retest regularly.
- Create a visually appealing and helpful 404 page.
- Include links to the homepage and popular pages.
- Use humor or branding elements to reduce frustration.
- Identify pages with similar content and choose a canonical version.
- Add rel=canonical tags in the HTML head of each duplicate page.
- Test implementation using tools like Google's URL Inspection Tool.
- Use formats like WebP for better compression and quality.
- Add descriptive alt text for accessibility and SEO benefits.
- Compress images without significant quality loss using tools.
- Use Google Search Console to identify crawl errors.
- Fix issues by repairing links, redirecting, or updating content.
- Schedule regular audits to maintain site health.
- Choose a reliable CDN provider that fits your needs.
- Configure your website to use the CDN for static assets.
- Test loading speeds from different global locations.
- Ensure disallowed paths are correctly specified to prevent indexing.
- Allow access to essential resources like CSS and JavaScript.
- Test the robots.txt file using Google's robots.txt Tester.
- Use rel=prev and rel=next tags for paginated content.
- Ensure pagination links are easily navigable for users.
- Verify proper indexing of paginated pages in search engines.
- Specify the language and region for each page using hreflang attributes.
- Ensure that each page has a corresponding tag for all translations.
- Test implementation using tools like Google's hreflang tags testing tool.
Off-Page SEO
- Identify authoritative websites in your niche.
- Reach out via email or social media.
- Offer guest posts or collaborations.
- Ensure backlinks are relevant and contextually appropriate.
- Monitor the quality and relevance of acquired backlinks.
- Create engaging and shareable content.
- Utilize platforms like Facebook, Twitter, and Instagram.
- Interact with your audience through comments and messages.
- Use relevant hashtags to increase visibility.
- Track engagement metrics to refine your strategy.
- Join forums related to your industry.
- Contribute valuable insights and answers.
- Include your website link in your profile signature.
- Be active and consistent in participation.
- Avoid spammy behavior; focus on genuine interactions.
- Identify influencers relevant to your niche.
- Reach out with a collaboration proposal.
- Provide quality content for their audience.
- Ensure a link back to your site in the post.
- Track the performance of the guest posts.
- Develop visually appealing infographics and videos.
- Focus on informative and engaging topics.
- Promote content on social media and relevant platforms.
- Encourage sharing through clear CTAs.
- Monitor backlinks generated from shared content.
- Identify relevant local directories.
- Submit accurate business information.
- Engage with local businesses for partnerships.
- Encourage reviews on local platforms.
- Optimize your listings with keywords and images.
- Craft a compelling press release.
- Target relevant media outlets in your industry.
- Include backlinks in the press release.
- Distribute through PR distribution services.
- Monitor coverage and engagement metrics.
- Research potential industry websites.
- Prepare a personalized outreach message.
- Propose mutually beneficial collaborations.
- Follow up if you don't receive a response.
- Document successful partnerships for future reference.
- Identify suitable content syndication platforms.
- Ensure your content aligns with their audience.
- Submit content following platform guidelines.
- Include backlinks to your original content.
- Track traffic and engagement from syndication.
- Encourage satisfied customers to leave reviews.
- Respond promptly to all reviews, positive or negative.
- Monitor review platforms regularly.
- Address negative feedback professionally.
- Highlight positive reviews in your marketing.
- Choose relevant social bookmarking sites.
- Create engaging titles and descriptions for your bookmarks.
- Share bookmarks across multiple platforms.
- Engage with users who interact with your bookmarks.
- Track referral traffic from social bookmarks.
- Utilize tools like Ahrefs or Moz.
- Analyze competitor backlink sources.
- Identify gaps in your backlink profile.
- Reach out to similar sites for link opportunities.
- Adjust your strategy based on findings.
- Identify relevant webinars and podcasts.
- Prepare valuable insights or topics to discuss.
- Include backlinks in your bio or show notes.
- Promote your appearance on your channels.
- Network with other participants for future opportunities.
- Research topics that solve user problems.
- Develop high-quality, informative resources.
- Promote through your website and social channels.
- Encourage sharing through CTAs.
- Monitor downloads and backlinks generated.
Use in Manifestly