search engine optimization
Keyword Research
On-Page Optimization
Technical SEO
- Use responsive design techniques.
- Test with Google’s Mobile-Friendly Test tool.
- Check viewport settings in HTML.
- Ensure text is readable without zooming.
- Make buttons easily tappable.
- Optimize images for web use.
- Minimize CSS and JavaScript files.
- Use asynchronous loading for scripts.
- Leverage browser caching.
- Consider a Content Delivery Network (CDN).
- Purchase and install SSL certificate.
- Ensure all pages are served over HTTPS.
- Redirect HTTP traffic to HTTPS.
- Update internal links to HTTPS.
- Check for mixed content issues.
- Generate XML sitemap using tools or plugins.
- Ensure all important pages are included.
- Submit sitemap to Google Search Console.
- Regularly update sitemap with new content.
- Check sitemap for errors before submission.
- Use tools to identify broken links.
- Set up 301 redirects for moved pages.
- Update or remove outdated links.
- Regularly audit your site for errors.
- Monitor Google Search Console for crawl errors.
- Implement Schema.org markup relevant to content.
- Test structured data with Google’s Rich Results Test.
- Use JSON-LD format for easier implementation.
- Add markup for articles, products, and events.
- Monitor for errors in Google Search Console.
- Create a clear hierarchy of content.
- Use breadcrumb navigation for easier pathfinding.
- Limit the number of clicks to access content.
- Ensure important pages are easily accessible.
- Utilize internal linking to distribute authority.
- Add rel=canonical tags to duplicate pages.
- Ensure canonical URLs point to preferred versions.
- Monitor for changes in content that may affect canonicalization.
- Use Google Search Console to check for duplicate content.
- Regularly audit your site for duplicates.
- Create a robots.txt file at the site root.
- Specify which pages to allow or disallow.
- Use the Google Robots Testing Tool to check correctness.
- Regularly update file based on content changes.
- Ensure important pages are not blocked.
- Add hreflang tags to the header of each page.
- Specify language and regional variations accurately.
- Use x-default for the default version of the page.
- Check for errors using Google Search Console.
- Ensure proper implementation across all language versions.
- Use rel=next and rel=prev tags for paginated content.
- Provide a clear navigation for paginated pages.
- Avoid mixing pagination with infinite scroll.
- Ensure each page has unique title and meta description.
- Monitor user engagement on paginated content.
- Combine multiple CSS files into one.
- Minimize JavaScript files by removing unused code.
- Use tools to automate file combination.
- Ensure combined files are minified.
- Test site performance after changes.
- Configure caching settings in .htaccess file.
- Set expiration dates for static resources.
- Use tools to test caching effectiveness.
- Monitor site load times before and after.
- Educate users on clearing cache if issues arise.
- Monitor crawl stats in Google Search Console.
- Identify and fix pages that waste crawl budget.
- Ensure high-priority pages are indexed.
- Limit low-quality pages in search results.
- Optimize site speed and structure for efficiency.
- Use image compression tools before uploading.
- Specify dimensions in HTML or CSS.
- Choose appropriate formats (e.g., JPEG, PNG).
- Implement lazy loading for images.
- Regularly review image performance.
- Regularly check the Coverage report in Console.
- Identify types of crawl errors (404, 500, etc.).
- Fix errors by redirecting or updating links.
- Submit fixed URLs for re-crawling.
- Monitor for recurring issues.
- Regularly check for updates in dashboard.
- Backup site before applying updates.
- Test updates in a staging environment first.
- Remove unused themes and plugins.
- Monitor vulnerabilities using security plugins.
- Choose a reputable CDN provider.
- Integrate CDN with your website.
- Configure caching settings for optimal performance.
- Monitor site speed from different regions.
- Test site functionality after CDN implementation.
- Use native lazy loading attributes in HTML.
- Consider JavaScript libraries for older browsers.
- Optimize loading sequences for better UX.
- Test performance improvements with and without lazy loading.
- Monitor engagement with lazy-loaded content.
- Use short, descriptive keywords in URLs.
- Avoid special characters and numbers.
- Implement URL redirects as necessary.
- Ensure consistency across all pages.
- Monitor for broken links in old URLs.
- Analyze Core Web Vitals using Google PageSpeed Insights.
- Identify areas for improvement (LCP, FID, CLS).
- Implement recommended changes for each metric.
- Regularly review performance over time.
- Test site across different devices and networks.
Content Strategy
Off-Page Optimization
- Identify relevant authoritative websites in your niche.
- Reach out with personalized emails requesting backlinks.
- Offer value in exchange, such as content contributions.
- Track and document all outreach efforts and responses.
- Research blogs that accept guest posts in your industry.
- Pitch unique content ideas that align with their audience.
- Write high-quality articles with relevant links back to your site.
- Follow up to build relationships and explore further opportunities.
- Share your content across all active social platforms.
- Engage with followers through comments and messages.
- Use relevant hashtags to increase post visibility.
- Track engagement metrics to refine future strategies.
- Set up Google Alerts for your brand mentions.
- Respond promptly to reviews and feedback online.
- Address negative comments professionally and constructively.
- Encourage satisfied customers to leave positive reviews.
- Join forums and communities related to your industry.
- Engage in discussions and provide helpful answers.
- Share your knowledge without overtly promoting your brand.
- Build relationships and credibility within the community.
- Design visually appealing infographics that convey useful information.
- Include your website URL and social sharing buttons.
- Promote infographics on social media and relevant platforms.
- Reach out to bloggers who might find it valuable.
- Identify influencers who align with your brand values.
- Propose collaboration ideas that benefit both parties.
- Leverage their audience to promote your content.
- Document the collaboration for future reference.
- Create a list of target bloggers and webmasters.
- Craft personalized outreach emails highlighting mutual benefits.
- Follow up if you don’t receive a response after a week.
- Keep track of successful connections and link placements.
- Research and compile a list of relevant directories.
- Ensure all submissions include accurate and consistent information.
- Focus on local listings for geographically-targeted visibility.
- Monitor your listings for accuracy and updates.
- Select popular social bookmarking sites relevant to your niche.
- Create an account and share your quality content.
- Encourage others to bookmark your content for wider reach.
- Regularly update bookmarks with new content.
- Write a compelling and newsworthy press release.
- Distribute it through reputable press release services.
- Target relevant journalists and media outlets in your industry.
- Follow up to gauge interest and potential coverage.
- Identify successful projects or unique insights to showcase.
- Write detailed case studies or white papers with data-backed conclusions.
- Share them on your website and promote through social media.
- Reach out to industry publications for potential features.
- Identify journalists who cover your industry topics.
- Engage with them through social media or email.
- Offer insights or expert commentary on relevant issues.
- Maintain relationships for future opportunities.
- Plan topics that resonate with your audience's interests.
- Promote the event across your marketing channels.
- Invite experts to join and share their insights.
- Provide valuable content that encourages backlinks from participants.
Use in Manifestly