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seo checklist

1. Keyword Research

  • Brainstorm terms that describe your products or services.
  • Consider industry jargon and common phrases used by customers.
  • Involve team members for diverse perspectives on relevant keywords.
  • Focus on phrases with three or more words.
  • Identify keywords with lower competition for better ranking chances.
  • Use long-tail keywords to target niche audiences effectively.
  • Input seed keywords into the chosen tool.
  • Review suggested keywords and related terms.
  • Take note of metrics like search volume and competition.
  • Evaluate how competitive a keyword is in your niche.
  • Prioritize keywords with high search volume and manageable difficulty.
  • Use metrics provided by research tools for informed decisions.
  • Identify top-ranking competitors in your niche.
  • Use tools to analyze their keyword strategies.
  • Look for gaps in their keyword targeting that you can exploit.
  • Create categories based on product types or customer needs.
  • Organize keywords for specific campaigns or content strategies.
  • Ensure a logical structure for easy reference and management.
  • Research historical data for keywords over different periods.
  • Use tools or Google Trends to spot seasonal patterns.
  • Plan content around peak times for targeted keywords.
  • Classify keywords based on the intent behind searches.
  • Create content that aligns with user expectations.
  • Adjust strategies based on intent types to improve relevance.
  • Identify terms that are not relevant to your offerings.
  • Compile a list of negative keywords for your ad campaigns.
  • Regularly update this list to refine targeting.
  • Analyze content and structure of high-ranking pages.
  • Determine what makes these pages successful for their keywords.
  • Use insights to inform your content strategy.
  • Track keyword performance using analytics tools.
  • Adjust your keyword strategy based on data insights.
  • Keep your keyword list fresh and relevant over time.
  • Research location-specific keywords for local targeting.
  • Consider regional terms and phrases used by your audience.
  • Optimize content for local search results.
  • Input relevant keywords into Google Trends.
  • Observe trends over time to spot emerging keywords.
  • Incorporate trending keywords into your content strategy.
  • Identify phrases that people naturally say when searching.
  • Focus on questions and full-sentence queries.
  • Optimize content to match the way users speak.

2. On-Page SEO

3. Technical SEO

4. Content Optimization

5. Off-Page SEO

6. Local SEO (if applicable)

7. Analytics and Monitoring

8. Continuous Improvement

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