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SEO checklist

1. Website Audit

Perform a site crawl to identify technical issues.

Check for broken links and fix or redirect them.

Analyze site speed and performance.

Ensure mobile responsiveness and usability.

Review website architecture and URL structure.

2. Keyword Research

Identify target keywords relevant to consulting services.

Analyze keyword search volume and competition.

Use tools like Google Keyword Planner and SEMrush.

Focus on long-tail keywords for niche targeting.

3. On-Page SEO

Optimize title tags with primary keywords.

Write compelling meta descriptions for each page.

Use header tags (H1, H2, H3) appropriately.

Ensure keyword placement in the first 100 words of content.

Optimize images with alt tags and descriptive file names.

4. Content Strategy

Create high-quality, valuable content for the target audience.

Develop a blog or resource section for regular updates.

Use internal linking to connect related content.

Update old blog posts with fresh information and keywords.

5. Local SEO

Optimize Google My Business profile.

Ensure consistent NAP (Name, Address, Phone) information across platforms.

Encourage and manage customer reviews.

Use local keywords in content and meta tags.

6. Technical SEO

Implement SSL for website security (HTTPS).

Create and submit an XML sitemap to search engines.

Use robots.txt to control crawling and indexing.

Optimize site for structured data (Schema markup).

7. Backlink Strategy

Identify authoritative websites for potential backlink opportunities.

Create shareable content that naturally attracts links.

Reach out to industry influencers and partners for collaborations.

Monitor backlink profile for toxic links and disavow if necessary.

8. Analytics and Monitoring

Set up Google Analytics and Google Search Console.

Monitor traffic sources and user behavior.

Track keyword rankings and organic traffic growth.

Regularly analyze SEO performance and adjust strategies accordingly.

9. Continuous Improvement

Stay updated with SEO best practices and algorithm changes.

Conduct regular SEO audits to identify new opportunities.

Test different strategies and A/B test landing pages.

Engage in ongoing education and training for the SEO team.

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