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seo tech audit

1. Crawlability and Indexability

Verify that the site is crawlable by search engines.

Check the robots.txt file for any disallow directives.

Ensure important pages are not blocked from indexing.

Use Google Search Console to check for crawl errors.

2. Site Architecture

Evaluate the URL structure for clarity and keyword usage.

Ensure a logical hierarchy with a clear navigation structure.

Check for broken links and fix or redirect them.

Implement breadcrumb navigation for better user experience.

3. On-Page SEO Elements

Review title tags for uniqueness and keyword relevance.

Ensure meta descriptions are present and optimized.

Check header tags (H1, H2, etc.) for proper usage and keywords.

Assess image alt attributes for optimization and relevance.

Here are some additional steps you can include in the "On-Page SEO Elements" section of your SEO tech audit checklist

Analyze URL structure for readability and keyword inclusion

Evaluate internal linking strategy for relevance and effectiveness

Ensure content is optimized for target keywords without keyword stuffing

Check for duplicate content issues and implement canonical tags where necessary

Review the use of LSI (Latent Semantic Indexing) keywords throughout the content

Assess the length and readability of content against industry standards

Verify that call-to-action (CTA) elements are clear and strategically placed

Ensure proper use of lists, bullet points, and tables for content organization

Check for the presence of social sharing buttons and their functionality

Evaluate the overall user experience (UX) and engagement metrics on-page

Assess the use of schema markup for articles, products, reviews, etc., where applicable

Monitor for broken links and 404 errors on the page

Ensure the content is regularly updated and relevant to current trends or information

4. Mobile Optimization

Test the site using mobile-friendly testing tools.

Check for responsive design and usability on mobile devices.

Ensure fast loading times on mobile.

5. Page Speed Optimization

Use tools like Google PageSpeed Insights to analyze loading speed.

Optimize images and reduce file sizes.

Minimize HTTP requests and leverage browser caching.

Consider using a Content Delivery Network (CDN).

6. HTTPS and Security

Verify that the site uses HTTPS for secure connections.

Check for any mixed content issues (HTTP and HTTPS).

Ensure that security certificates are up to date.

7. Structured Data and Schema Markup

Implement relevant schema markup to enhance search results.

Identify content types (articles, products, events).
Select appropriate schema from Schema.org.
Add schema markup in JSON-LD format to HTML.
Ensure it reflects accurate data about the content.

Validate structured data using Google’s Structured Data Testing Tool.

Access the Google Structured Data Testing Tool.
Enter the URL or paste the code with schema markup.
Click 'Run Test' to analyze the structured data.
Review the results for validation status.

Check for errors or warnings in schema implementation.

Inspect the validation results for errors/warnings.
Address any identified issues with markup.
Revalidate after making corrections.
Ensure compliance with Google's guidelines.

8. Analytics and Tracking

Ensure Google Analytics (or equivalent) is properly set up.

Verify that conversion tracking is functioning correctly.

Check for proper integration of Google Tag Manager, if used.

9. Content Quality and Optimization

Audit existing content for relevance and quality.

Check for duplicate content issues.

Ensure content is optimized for target keywords without keyword stuffing.

10. Backlink Profile

Analyze the backlink profile for quality and relevance.

Identify and disavow toxic or spammy backlinks.

Develop a strategy for acquiring high-quality backlinks.

11. Local SEO (if applicable)

Ensure NAP (Name, Address, Phone) consistency across listings.

Optimize Google My Business profile and local citations.

Gather and respond to customer reviews to enhance local presence.

12. Regular Monitoring and Reporting

Set up regular audits to monitor SEO performance.

Utilize tools to track keyword rankings and organic traffic.

Prepare periodic reports to assess the effectiveness of SEO strategies.

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