seo technical

1. Website Performance

Ensure fast loading times (aim for under 3 seconds).

Optimize images and use appropriate formats (e.g., WebP).

Minimize HTTP requests and leverage browser caching.

Implement a Content Delivery Network (CDN) if applicable.

2. Mobile Optimization

Ensure the website is mobile-friendly (responsive design).

Test mobile loading speed and usability.

Implement AMP (Accelerated Mobile Pages) if relevant.

3. URL Structure

Use SEO-friendly URLs (short, descriptive, keyword-rich).

Avoid using unnecessary parameters in URLs.

Implement 301 redirects for any changed URLs.

4. XML Sitemap

Create and submit an XML sitemap to search engines.

Ensure the sitemap is updated regularly with new content.

Check for errors in the sitemap using Google Search Console.

5. Robots.txt File

Ensure the robots.txt file is present and correctly configured.

Block non-essential pages but allow crawling of important content.

Test the robots.txt file using Google’s Robots Testing Tool.

6. HTTPS Security

Ensure the website is served over HTTPS.

Check for mixed content issues (HTTP resources on an HTTPS site).

Regularly update SSL certificates to avoid expiration.

7. Structured Data

Implement structured data (Schema Markup) where applicable.

Use Google's Structured Data Testing Tool to validate markup.

Monitor for rich results in Google Search Console.

8. Canonical Tags

Use canonical tags to prevent duplicate content issues.

Ensure all pages have a self-referencing canonical tag where necessary.

Check for proper implementation using SEO tools.

9. Page Titles and Meta Descriptions

Optimize page titles for keywords and relevance.

Write compelling meta descriptions to improve CTR.

Ensure both titles and descriptions are unique for each page.

10. Internal Linking

Create a logical internal linking structure.

Use descriptive anchor text for internal links.

Regularly audit internal links for broken links or redirect issues.

11. Analytics and Tracking

Set up Google Analytics and Google Search Console.

Track key performance metrics (traffic, bounce rate, conversions).

Regularly review and analyze data to adjust strategies.

12. Regular Audits

Conduct regular technical SEO audits (quarterly or bi-annually).

Use tools like Screaming Frog, Ahrefs, or SEMrush for in-depth analysis.

Address issues promptly to maintain website health and performance.

This checklist can help ensure that your website is optimized for search engines from a technical standpoint.