Shopify seo, tech. Onpage, offpage, ui/ux, content checklist
Technical SEO Checklist
- Use responsive design principles.
- Test on various devices and screen sizes.
- Ensure touch elements are appropriately sized.
- Check that text is legible without zooming.
- Optimize images for mobile loading.
- Run your site through PageSpeed Insights.
- Identify speed issues and follow recommended fixes.
- Compress images and serve them in next-gen formats.
- Minimize CSS and JavaScript files.
- Consider server response time improvements.
- Choose a reliable SSL certificate provider.
- Follow installation instructions specific to Shopify.
- Update URLs from HTTP to HTTPS.
- Redirect HTTP traffic to HTTPS.
- Test site after implementation for security errors.
- Generate an XML sitemap using Shopify tools or apps.
- Ensure all important pages are included.
- Submit the sitemap URL to Google Search Console.
- Regularly update the sitemap when new pages are added.
- Use the sitemap to track indexing status.
- Create accounts in Google Analytics and Search Console.
- Add your Shopify store URL in both tools.
- Verify ownership via meta tags or HTML file upload.
- Set up goals in Google Analytics for tracking.
- Regularly check for insights and performance metrics.
- Identify relevant Schema.org types for your products.
- Implement JSON-LD structured data in your theme.
- Test structured data with Google’s Rich Results Test.
- Ensure all product information is accurate and complete.
- Update markup as necessary for new products.
- Access the robots.txt file in your Shopify admin.
- Specify which pages should be crawled or blocked.
- Use 'Disallow' for pages that should not be indexed.
- Ensure critical pages are accessible to search engines.
- Test the file using Google’s robots.txt Tester.
- Use tools like Screaming Frog to identify broken links.
- Update or remove any broken internal links.
- Redirect broken external links to relevant pages.
- Regularly audit links to maintain a healthy site.
- Monitor user reports for additional broken links.
- Use short, descriptive keywords in URLs.
- Avoid using unnecessary parameters and numbers.
- Use hyphens to separate words, not underscores.
- Keep URLs consistent across different platforms.
- Review URLs for readability and SEO-friendliness.
- Identify pages with duplicate content.
- Add rel=canonical tag in the head section of HTML.
- Point to the preferred version of the page.
- Test implementation using Google's URL Inspection Tool.
- Review canonical tags regularly for accuracy.
- Choose a reliable CDN provider.
- Integrate the CDN with your Shopify store.
- Configure settings for optimal performance.
- Cache static resources for faster delivery.
- Monitor site speed improvements post-implementation.
- Identify CSS and JavaScript files that can be combined.
- Use Shopify’s built-in features or apps for combining.
- Minify combined files to reduce size.
- Test site functionality after combining files.
- Monitor loading speed improvements.
- Audit all images on the site for missing alt text.
- Use descriptive and relevant keywords in alt text.
- Keep alt text concise and informative.
- Update alt text for new images as they are added.
- Test accessibility with screen readers.
- Use lazy loading attributes in your image tags.
- Test implementation across various devices.
- Monitor initial loading time improvements.
- Ensure fallback for browsers that do not support it.
- Review user experience for any changes.
- Check the Coverage report in Google Search Console.
- Identify and prioritize crawl errors to fix.
- Implement 301 redirects for moved pages.
- Review server errors and resolve them promptly.
- Monitor for reoccurring issues after fixes.
- Add local business schema markup to your homepage.
- Ensure NAP information is consistent across all platforms.
- Include local keywords in content and metadata.
- Submit to local business directories.
- Monitor local search performance regularly.
- Access your Shopify theme settings.
- Configure caching settings for static resources.
- Set appropriate expiration times for cached files.
- Test loading times for returning visitors.
- Monitor performance and adjust caching settings as needed.
- Audit all redirects using tools like Screaming Frog.
- Identify unnecessary or chain redirects.
- Update links to point directly to the final destination.
- Test site speed before and after changes.
- Monitor user experience for any issues.
- Check for theme updates in your Shopify admin.
- Review changelogs for SEO-related changes.
- Test functionality and design after updates.
- Backup the site before making significant changes.
- Stay informed on Shopify SEO best practices.
- Use a link checker tool to identify broken internal links.
- Update or remove any broken links found.
- Ensure links point to relevant, high-value pages.
- Regularly review internal linking strategy.
- Monitor user engagement metrics for linked pages.
- Implement rel=next and rel=prev tags for paginated content.
- Ensure pagination links are easy to navigate.
- Avoid deep linking that could confuse users.
- Test pagination structure for usability.
- Monitor indexing status in Google Search Console.
- Use Google PageSpeed Insights to track metrics.
- Identify areas for improvement for each metric.
- Implement optimizations based on recommendations.
- Test site performance regularly after changes.
- Stay updated on Core Web Vitals guidelines.
- Identify removed or changed URLs using analytics tools.
- Implement 301 redirects to relevant pages.
- Test redirects to ensure they function properly.
- Monitor for any drop in traffic post-redirect.
- Regularly review and update redirects as needed.
- Test the search feature for usability and results accuracy.
- Implement autocomplete for search queries.
- Optimize search results pages for relevant keywords.
- Monitor search analytics for user behavior.
- Make adjustments based on user feedback.
On-Page SEO Checklist
- Craft distinct titles for every page.
- Incorporate primary keywords naturally.
- Keep titles under 60 characters for optimal display.
- Use branding where appropriate.
- Avoid keyword stuffing.
- Summarize page content in 150-160 characters.
- Include primary and secondary keywords.
- Make it engaging and action-oriented.
- Avoid duplication across pages.
- Encourage clicks with a clear value proposition.
- Use H1 for main title, only once per page.
- Employ H2 for main sections and H3 for subsections.
- Include keywords in headers where relevant.
- Maintain a logical hierarchy for readability.
- Keep headers concise and informative.
- Use descriptive file names with keywords.
- Add alt text for accessibility and SEO.
- Compress images to improve load speed.
- Choose the correct file format (JPEG, PNG, etc.).
- Implement responsive images for different devices.
- Link to related content within your site.
- Use descriptive anchor text for links.
- Ensure links are naturally integrated into content.
- Avoid excessive linking on a single page.
- Update links as new content is created.
- Include keywords in the first paragraph.
- Distribute keywords naturally throughout the text.
- Avoid forced or unnatural keyword usage.
- Use synonyms and related terms for variety.
- Maintain a keyword density of 1-2%.
- Use clear, descriptive URLs that reflect content.
- Incorporate primary keywords into the URL.
- Avoid using special characters and numbers.
- Keep URLs concise and user-friendly.
- Use hyphens to separate words.
- Implement breadcrumbs on all pages.
- Ensure they reflect the site hierarchy.
- Link each breadcrumb to its respective page.
- Keep it simple and user-friendly.
- Enhance visibility in search results.
- Write unique descriptions for each product.
- Incorporate relevant keywords naturally.
- Highlight key features and benefits.
- Use bullet points for readability.
- Include a call-to-action to encourage purchases.
- Use structured data to define content types.
- Implement JSON-LD format for ease of use.
- Test schema with Google's Structured Data Testing Tool.
- Focus on relevant types like products or reviews.
- Update schema as content changes.
- Use a responsive theme that adjusts to screen sizes.
- Test site functionality on various devices.
- Ensure fast load times on mobile networks.
- Optimize touch elements for easy navigation.
- Minimize pop-ups that disrupt mobile experience.
- Implement canonical tags on duplicate pages.
- Use the canonical URL of the preferred version.
- Ensure tags are correctly placed in the header.
- Check for proper implementation using SEO tools.
- Regularly audit for duplicate content issues.
- Use tools like Google PageSpeed Insights for analysis.
- Compress images and reduce file sizes.
- Minimize CSS and JavaScript files.
- Leverage browser caching for faster load times.
- Consider using a Content Delivery Network (CDN).
- Place CTAs prominently on pages.
- Use action-oriented language (e.g., 'Buy Now').
- Make CTAs visually appealing and distinct.
- Test different CTAs for effectiveness.
- Ensure CTAs are relevant to the page content.
- Generate an XML sitemap using tools or plugins.
- Include all important pages and products.
- Submit the sitemap to Google Search Console.
- Update the sitemap regularly with new content.
- Ensure it is accessible in the website footer.
- Add social sharing buttons to blog posts and pages.
- Ensure buttons are easily visible and accessible.
- Use services like AddThis or ShareThis for integration.
- Test sharing functionality across platforms.
- Encourage users to share with engaging prompts.
- Set up 301 redirects for any URLs that have changed.
- Use a plugin or server configuration for implementation.
- Test redirects to ensure they work correctly.
- Update internal links to point to the new URL.
- Monitor traffic to redirected pages.
- Regularly check for broken links using tools.
- Fix or remove broken links promptly.
- Update links to relevant and active content.
- Consider setting up redirects for removed pages.
- Maintain a log of broken links for future reference.
- Create a logical hierarchy for site navigation.
- Use categories and subcategories effectively.
- Limit the number of clicks to reach important pages.
- Ensure all pages are reachable from the main menu.
- Regularly review and update site structure.
- Add structured data for products, reviews, and events.
- Use tools to test and validate rich snippets.
- Stay updated with Google’s guidelines for rich snippets.
- Monitor performance of snippets in search results.
- Adjust schema markup based on results.
- Identify outdated content using analytics tools.
- Update with current information and keywords.
- Republish or refresh old blog posts regularly.
- Add new insights or data to improve value.
- Remove or consolidate irrelevant content.
- Encourage customers to leave reviews.
- Display testimonials prominently on product pages.
- Respond to reviews to engage users.
- Use structured data to mark up reviews.
- Monitor feedback for improvement opportunities.
- Include local keywords in content naturally.
- Claim and optimize your Google My Business listing.
- Encourage local reviews and testimonials.
- Provide accurate contact information and hours.
- Engage with the local community online.
- Place contact information in the footer of every page.
- Create a dedicated 'Contact Us' page with details.
- Include hours of operation clearly.
- Ensure information is consistent across platforms.
- Utilize schema markup for contact details.
- Create a user-friendly 404 page that is branded.
- Include links to popular or related content.
- Provide a search bar for easy navigation.
- Keep the tone light and apologetic.
- Monitor 404 errors and address issues.
Off-Page SEO Checklist
- Identify authoritative websites in your niche.
- Reach out with personalized emails requesting backlinks.
- Offer value in exchange, such as guest posts or collaborations.
- Monitor and track the acquired backlinks for effectiveness.
- Create engaging content tailored to your audience.
- Share posts consistently across platforms like Facebook, Instagram, and Twitter.
- Utilize hashtags to increase visibility.
- Interact with followers to build community and encourage shares.
- Join forums related to your industry, like Reddit or specialized groups.
- Contribute valuable insights and answer questions.
- Include links to your store where appropriate.
- Build relationships to increase trust and visibility.
- Research and identify influencers in your niche.
- Reach out for potential collaborations or reviews.
- Provide clear guidelines and expectations for content.
- Monitor the impact on traffic and engagement.
- Use tools like Google Alerts or Mention to track mentions.
- Respond promptly to comments and reviews.
- Address negative feedback professionally.
- Encourage satisfied customers to share their positive experiences.
- Develop high-quality, informative, and visually appealing content.
- Incorporate data and unique insights to encourage sharing.
- Promote the content on social media and relevant platforms.
- Encourage backlinks by offering embed codes for infographics.
- Identify local directories relevant to your niche.
- Submit your store with accurate information and keywords.
- Include photos and links to your website.
- Regularly update listings to maintain accuracy.
- Identify authoritative websites in your niche.
- Reach out with personalized emails requesting backlinks.
- Offer value in exchange, such as guest posts or collaborations.
- Monitor and track the acquired backlinks for effectiveness.
- Create engaging content tailored to your audience.
- Share posts consistently across platforms like Facebook, Instagram, and Twitter.
- Utilize hashtags to increase visibility.
- Interact with followers to build community and encourage shares.
- Join forums related to your industry, like Reddit or specialized groups.
- Contribute valuable insights and answer questions.
- Include links to your store where appropriate.
- Build relationships to increase trust and visibility.
- Research and identify influencers in your niche.
- Reach out for potential collaborations or reviews.
- Provide clear guidelines and expectations for content.
- Monitor the impact on traffic and engagement.
- Use tools like Google Alerts or Mention to track mentions.
- Respond promptly to comments and reviews.
- Address negative feedback professionally.
- Encourage satisfied customers to share their positive experiences.
- Develop high-quality, informative, and visually appealing content.
- Incorporate data and unique insights to encourage sharing.
- Promote the content on social media and relevant platforms.
- Encourage backlinks by offering embed codes for infographics.
- Identify local directories relevant to your niche.
- Submit your store with accurate information and keywords.
- Include photos and links to your website.
- Regularly update listings to maintain accuracy.
UI/UX Checklist
Content Checklist
- Identify target audience and their needs.
- Choose topics that resonate with your audience.
- Ensure content provides solutions or answers.
- Maintain a consistent posting schedule.
- Engage readers with a unique voice and perspective.
- Conduct keyword research for each post.
- Incorporate primary keywords naturally in content.
- Optimize title tags and meta descriptions.
- Use header tags (H1, H2, H3) appropriately.
- Include keywords in image alt texts.
- Explore different formats to enhance engagement.
- Create infographics to visualize complex data.
- Develop videos that summarize blog topics.
- Offer downloadable guides for in-depth learning.
- Mix formats to cater to diverse audience preferences.
- Review older posts for outdated information.
- Add new statistics or examples to enhance relevance.
- Refresh keywords based on current trends.
- Improve formatting for better readability.
- Re-promote updated content through channels.
- Invite customers to share their experiences.
- Create campaigns that promote sharing content.
- Feature user content on your site.
- Respond to user submissions to enhance community.
- Use social media to encourage sharing and tagging.
- Segment your email list for targeted campaigns.
- Craft engaging subject lines to improve open rates.
- Use social media to share new blog posts.
- Encourage sharing by including social buttons.
- Leverage influencers to broaden content reach.
- Place CTAs strategically within the content.
- Use clear and compelling language.
- Test different CTAs to determine effectiveness.
- Make CTAs visually distinct and easy to find.
- Ensure CTAs align with content objectives.
- Identify key topics relevant to your audience.
- Develop comprehensive guides or overviews.
- Link to related articles for deeper exploration.
- Use internal links to boost site navigation.
- Regularly update pillar content with new insights.
- Use tools like Google Keyword Planner.
- Analyze competitors for keyword opportunities.
- Focus on keywords with lower competition.
- Prioritize keywords relevant to your audience.
- Keep track of keywords for future content.
- Identify opportunities for linking relevant content.
- Use descriptive anchor text for links.
- Ensure links enhance user experience.
- Regularly check links for accuracy.
- Update links as new content is created.
- Describe images accurately in alt text.
- Incorporate relevant keywords where appropriate.
- Ensure alt text enhances user understanding.
- Avoid keyword stuffing in alt text.
- Regularly audit alt text for compliance.
- Compress images before uploading them.
- Use formats like JPEG or PNG for quality.
- Implement lazy loading for images.
- Ensure image dimensions match display sizes.
- Regularly review and optimize existing images.
- Outline key topics and themes for the year.
- Schedule posts around seasonal trends or events.
- Assign deadlines and responsibilities.
- Review and adjust the calendar regularly.
- Use tools to track progress and updates.
- Identify relevant schema types for your content.
- Implement structured data using JSON-LD format.
- Test schema with Google's Structured Data Testing Tool.
- Monitor performance of rich snippets in SERPs.
- Update schema as content changes or evolves.
- Review competitors' top-performing content.
- Identify topics they cover that you don't.
- Analyze their keyword usage and SEO tactics.
- Look for engagement metrics on their content.
- Develop strategies to fill identified gaps.
- Set up Google Analytics to track performance.
- Review metrics such as page views and bounce rate.
- Analyze user behavior and engagement time.
- Adjust content strategy based on insights.
- Regularly report findings to inform decisions.
- Use responsive design for all content.
- Keep sentences and paragraphs short.
- Use bullet points for easy scanning.
- Test content across multiple devices and browsers.
- Optimize images for mobile viewing.
- Incorporate real customer testimonials.
- Showcase case studies highlighting success stories.
- Use statistics to back claims and build credibility.
- Feature industry awards or recognitions.
- Ensure social proof is visible and accessible.
- Develop unique and engaging content formats.
- Incorporate visually appealing graphics or videos.
- Encourage sharing with clear CTAs.
- Reach out to influencers for potential shares.
- Monitor sharing metrics to assess effectiveness.
- Test variations of headlines using A/B testing.
- Use numbers or questions to capture attention.
- Analyze which formats resonate best with your audience.
- Keep headlines concise and compelling.
- Regularly update headlines based on performance.
- Identify frequent questions from customers.
- Provide clear, concise answers to each question.
- Use structured data to mark FAQ sections.
- Update FAQs as new questions arise.
- Promote FAQs through social and email channels.
- Develop a brand voice guide for reference.
- Train team members on brand messaging.
- Review content for alignment with brand values.
- Adjust content to maintain a unified tone.
- Regularly evaluate content for consistency.
- Incorporate local keywords naturally in content.
- Create location-specific landing pages.
- Use Google My Business for local visibility.
- Engage with local community through content.
- Monitor local SEO performance regularly.
- Identify valuable topics for downloadable content.
- Design lead magnets that offer real value.
- Promote resources through landing pages.
- Use gated content to capture leads.
- Track downloads and adjust offerings accordingly.
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