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Home > E-commerce > shopify to do's for a launch

shopify to do's for a launch

Pre-Launch Preparation

Verify domain name is connected and working correctly

Set up payment gateways and ensure they are functioning

Configure shipping settings and rates

Write and upload store policies (privacy, return, shipping, etc.)

Optimize store for mobile responsiveness

Store Design and Branding

Choose and customize a theme that aligns with brand identity

Upload high-quality logo and branding materials

Create engaging product descriptions and images

Set up navigation menus for easy user experience

Implement consistent color scheme and typography

Product Management

Add and categorize all products with accurate details

Set pricing and inventory for each product

Enable product reviews and ratings if applicable

Create upsell and cross-sell opportunities within product pages

Ensure all product images are optimized for web

SEO and Marketing Setup

Conduct keyword research for product and category pages

Optimize meta titles and descriptions for SEO

Set up Google Analytics for tracking site performance

Create social media profiles for brand promotion

Plan and schedule pre-launch marketing campaigns

Testing and Quality Assurance

Test the checkout process from start to finish

Check for broken links and ensure all pages load correctly

Review website on various devices and browsers for compatibility

Ensure all forms (contact, newsletter) are functioning

Conduct a final review of product listings for accuracy

Launch Day Tasks

Announce launch on social media and email newsletters

Monitor website performance and user activity closely

Engage with customers on social media and respond to inquiries

Check for any immediate issues and fix them promptly

Celebrate the launch with your team and stakeholders

Post-Launch Follow-Up

Analyze website traffic and sales data

Gather customer feedback for improvements

Plan for ongoing marketing efforts and promotions

Regularly update content and product offerings

Review and adjust strategies based on performance metrics

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