social media checklist
1. Strategy Development
- Research demographics and psychographics.
- Create audience personas to represent segments.
- Analyze existing customer data for insights.
- Identify where your audience spends time online.
- Determine the core message you want to convey.
- Ensure messages align with brand values.
- Craft messages tailored to different audience segments.
- Keep messaging consistent across all platforms.
- Use SMART criteria (Specific, Measurable, Achievable, Relevant, Time-bound).
- Identify what success looks like for your campaigns.
- Determine how you will measure progress.
- Set both short-term and long-term objectives.
- Evaluate where your target audience is active.
- Consider the nature of your content and format.
- Analyze the strengths and weaknesses of each platform.
- Choose platforms that align with your goals.
- Identify key competitors in your industry.
- Analyze their social media presence and strategies.
- Evaluate their engagement rates and content types.
- Identify gaps and opportunities for differentiation.
- Define the personality of your brand (e.g., friendly, professional).
- Create guidelines for language, style, and messaging.
- Ensure consistency across all platforms and content types.
- Train your team on brand voice application.
- Identify core themes that resonate with your audience.
- Develop content pillars around these themes.
- Plan content that supports your brand narrative.
- Ensure diversity in content formats within pillars.
- Review key business objectives and strategies.
- Identify how social media can support these goals.
- Create a clear connection between social media and business outcomes.
- Communicate alignment to stakeholders for buy-in.
- Identify what sets your brand apart from competitors.
- Articulate the benefits of following your brand on social media.
- Highlight unique offerings or experiences.
- Ensure clarity and consistency in messaging.
- Research brands and influencers that align with your values.
- Evaluate mutual benefits of potential partnerships.
- Reach out with clear collaboration proposals.
- Set expectations and goals for partnerships.
- Identify formats that suit your message and audience.
- Plan a mix of content types for variety.
- Consider seasonal or trending topics for content ideas.
- Ensure alignment with your overall content strategy.
- Determine how much you can allocate for social media.
- Identify platforms that require paid promotions.
- Set clear objectives for paid campaigns.
- Monitor and adjust budget based on performance.
- Identify potential crises that could impact your brand.
- Develop responses for various scenarios.
- Assign roles and responsibilities for crisis management.
- Establish a communication timeline and channels.
- Define key milestones and deadlines.
- Create a project management timeline.
- Ensure flexibility to adapt as needed.
- Communicate timeline to all stakeholders.
- Identify team members responsible for execution.
- Evaluate necessary tools and software for management.
- Determine training needs for team members.
- Outline any additional resources required.
- Stay updated on social media trends and best practices.
- Conduct surveys or polls to gather audience feedback.
- Analyze engagement data for content performance.
- Adapt strategy based on findings.
- Identify metrics that reflect success (e.g., engagement, reach).
- Set benchmarks for performance evaluation.
- Regularly review and adjust KPIs as needed.
- Ensure KPIs align with overall goals.
Use in Manifestly