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Visual audit

Preparation Phase

Identify the properties to be audited and their specific features.

Collect existing branding guidelines and marketing materials.

Form an audit team with designated responsibilities.

Shopfront Assessment

Inspect the cleanliness and maintenance of the shopfront.

Evaluate the effectiveness of the window displays.

Check the condition of doors and entry points for accessibility.

Assess lighting and its impact on visibility and ambiance.

Lobby Evaluation

Review the cleanliness and upkeep of the lobby area.

Evaluate furnishings for comfort and aesthetic appeal.

Inspect traffic flow and accessibility for all visitors.

Assess the presence and quality of information displays or directories.

Signage Review

Check the visibility and clarity of external signage.

Evaluate the consistency of signage with branding standards.

Inspect indoor directional and informational signage for effectiveness.

Ensure compliance with local regulations regarding signage.

Graphic Material Assessment

Review promotional graphics for quality and relevance.

Check for consistency in color schemes, fonts, and branding elements.

Assess the placement and visibility of graphics in common areas.

Evaluate the effectiveness of graphics in conveying information and attracting attention.

Customer Experience Evaluation

Gather feedback from visitors regarding their first impressions.

Assess navigational ease within the property, focusing on signage and graphics.

Observe customer interactions in lobby areas and shopfronts.

Evaluate the overall atmosphere and welcoming nature of the spaces.

Documentation and Reporting

Compile observations and feedback into a structured report.

Highlight strengths and areas needing improvement.

Provide visual evidence (photographs) to support findings.

Present the report to management with clear recommendations.

Implementation and Follow-Up

Develop a prioritized action plan for addressing issues.

Assign tasks and deadlines for improvements.

Schedule follow-up audits to assess progress and effectiveness.

Establish a routine for periodic visual audits to maintain standards.

This checklist focuses on key areas that enhance the visual appeal and functionality of real estate properties, ensuring they attract and retain customers effectively.

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