Website Audit Checklist

1. Technical SEO

Check for broken links and fix them.

Ensure the site has a valid SSL certificate.

Verify XML sitemap submission to search engines.

Inspect robots.txt file for correct directives.

Assess site speed and performance metrics.

Ensure mobile responsiveness and compatibility.

Check for proper URL structure and canonical tags.

2. On-Page SEO

Review title tags for keyword optimization.

Ensure meta descriptions are unique and compelling.

Evaluate header tags (H1, H2, etc.) for hierarchy and relevance.

Check image alt attributes for keyword use and accessibility.

Analyze internal linking structure for relevance and flow.

Assess content quality, relevance, and keyword usage.

Verify that there are no duplicate content issues.

3. User Experience (UX)

Evaluate website navigation for clarity and ease of use.

Check for consistent branding and design elements.

Assess the clarity of calls-to-action (CTAs).

Review the readability of content (font size, contrast, etc.).

Test forms for functionality and user-friendliness.

Inspect for pop-ups and their impact on user experience.

Analyze bounce rates and user engagement metrics.

4. Content Audit

Review existing content for relevance and freshness.

Identify underperforming pages and strategize updates.

Check for alignment with target audience and goals.

Assess the use of multimedia (images, videos) and its effectiveness.

Ensure proper keyword targeting across content.

Analyze content gaps and opportunities for new topics.

Review user feedback and comments for insights.

5. Analytics and Tracking

Ensure Google Analytics or other tracking tools are properly installed.

Review goal tracking and conversion metrics.

Analyze traffic sources and user behavior data.

Monitor social media integration and referral traffic.

Check for set up of e-commerce tracking (if applicable).

Evaluate the effectiveness of previous marketing campaigns.

Assess the accuracy of data reporting and insights.

6. Security and Compliance

Verify website security protocols are in place.

Check for compliance with GDPR and other regulations.

Ensure privacy policy and terms of service are accessible.

Review user data handling and storage practices.

Assess the frequency and effectiveness of security updates.

Check for malware or vulnerabilities using security tools.

Ensure backup procedures are in place and functioning.

7. Performance Monitoring

Set up regular website performance checks.

Monitor keyword rankings over time.

Review competitor analysis and positioning.

Track changes in website traffic and user behavior.

Evaluate the impact of updates and optimizations made.

Adjust strategies based on analytics and performance data.

Document findings and create action plans for continuous improvement.