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website performance checklist for ecommerce store

1. General Performance Optimization

Ensure fast loading times (ideally under 3 seconds).

Test site speed using tools like Google PageSpeed Insights.
Identify bottlenecks affecting loading times.
Optimize server response time and use caching.
Reduce the size of CSS and JavaScript files.

Minimize HTTP requests by combining files.

Merge CSS files into one stylesheet.
Combine JavaScript files for fewer requests.
Use CSS sprites to combine multiple images into one.
Remove unnecessary files and scripts from the site.

Use a content delivery network (CDN) for global reach.

Choose a reliable CDN provider.
Configure the CDN to cache static assets.
Point your domain's DNS to the CDN.
Monitor CDN performance and adjust settings as needed.

Optimize images for web use (compression and correct formats).

Use image formats like JPEG, PNG, or WebP.
Compress images using tools like TinyPNG or ImageOptim.
Specify image dimensions in HTML or CSS.
Remove unnecessary metadata from images.

Implement lazy loading for images and videos.

Use the 'loading' attribute in tags.
Implement JavaScript libraries for lazy loading.
Ensure that images below the fold load only when scrolled into view.
Test lazy loading functionality across devices.

2. Mobile Optimization

Ensure responsive design for mobile devices.

Test mobile loading speed and usability.

Optimize touch elements for easy navigation.

Ensure that forms are easy to fill out on mobile.

3. Browser Compatibility

Test website functionality across major browsers (Chrome, Firefox, Safari, Edge).

Check for responsive behavior on different browser sizes.

Resolve any compatibility issues with outdated browsers.

4. E-commerce Specific Features

Ensure cart functionality works seamlessly (add, update, remove items).

Optimize the checkout process to minimize steps.

Test payment gateways for functionality and speed.

Check for inventory updates in real-time.

5. SEO and Metadata Optimization

Optimize page titles and meta descriptions for search engines.

Use schema markup for product listings.

Ensure that URLs are clean and keyword-friendly.

Implement proper heading structures (H1, H2, etc.) for readability and SEO.

6. Security Measures

Ensure website has an SSL certificate for secure transactions.

Regularly update website software and plugins.

Implement security measures against DDoS attacks.

Use secure payment options and protect customer data.

7. User Experience (UX) Enhancements

Ensure easy navigation and intuitive layout.

Implement breadcrumb navigation for better user tracking.

Offer a search function with predictive text.

Provide clear calls to action (CTAs) throughout the site.

8. Analytics and Monitoring

Set up Google Analytics to track user behavior and conversion rates.

Monitor website performance metrics regularly (load time, bounce rate).

Use heatmaps to understand user engagement on different pages.

Set up alerts for any significant drops in performance or traffic.

9. Regular Performance Testing

Conduct regular load testing to assess performance under traffic spikes.

Use tools like Google PageSpeed Insights and GTmetrix for performance analysis.

Perform A/B testing for design and functional changes.

Review performance reports and make necessary adjustments.

10. Continuous Improvement

Stay updated with the latest e-commerce trends and technologies.

Regularly gather user feedback for site improvements.

Schedule periodic reviews of website performance and user experience.

Implement changes based on analytics and user behavior insights.

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